
A complete strategy on how to work with your employee team to lower and then control this critical expense. Control forms are included with this publication.
$29.95

An overview on how to plan for and then go after Commercial Account business. Other florist's Marketing samples are included with this publication.
$24.95

The accounting entries for Incoming, Outgoing Wires and the Clearing Statement. The owner, the accountant and the internal bookkeeper learn how to do it correctly. Please note there is not a Canadian version.
$14.95

A method for determining what your business is worth. Whether your buying, selling or just want to know the value, this publication gives you a step-by-step process to follow.
$17.95

A learning/reference overview for these three key areas of a florist's business. A sample Payroll Budget is included with this publication.
$19.95

Will look at pricing from the financial side and how to create a pricing strategy that will provide the business with enough margins to be profitable. It also analyzes the psychological/retail side of pricing to make sure you are not 'leaving any money on the table'.
$17.95

A publication that provides much detail and samples for creating an overall Marketing strategy. How to target market specific customer types as well as ideas for 'everyday marketing' for your current customers.
$34.95

How to create a new employee orientation process in your business.
$17.95

An overview on how to conduct effective performance appraisals plus job descriptions and a sample performance appraisal form.
$14.95

Establishing financial goals, creating a strategy to achieve the goals, understanding floral accounting, comparing industry benchmarks to your businesses performance, etc. This publication will guide the florist on how to manage their business based on their financial statements.
$34.95

A workbook that teaches the floral employee how to sell and increase their average sale per customer. Taking control of the sale, creating value in the product and closing the sale. This program mirrors the seminar that Gaylon teaches on selling. There is also a Mystery Shopper Service that can be incorporated into the strategy.
$49.95

How to build a work culture that exceeds customer's expectations. A business model is used to create performance standards by position, empowerment guidelines, complaint handling principles, etc. It will take service within your business to the next level.
$49.95

A form that is used immediately following the holiday which guides the florist in recording those activities that were done well, need to be improved. Next year at holiday time this document will guide the florist on how to prepare.
$29.95